The deal brings a sweepstakes casino brand into a major U.S. motorsport event, with trackside fan activities and a new racing-themed game launch. More than 100 cars across multiple series are expected to compete. Fans can look for giveaways, influencer appearances, and activations by the Crown Coins team throughout the three-day program in Plymouth, Wisconsin.
The partnership also extends to October’s Indianapolis 8 Hour, signaling a continued presence at key SRO America events this season.
What the Partnership Includes
At its core, the agreement makes CrownCoins the presenting partner of the Road America stop on the GT World Challenge America calendar.
Over three days, SRO America will stage two 90-minute GT3 races plus support series, featuring brands like Acura, BMW, Ferrari, Lamborghini, McLaren, Mercedes-AMG, and Porsche.
For the sweepstakes audience, the headline is the on-site launch of the CrownCoins “GT World” digital game, timed to the race weekend. Trackside, attendees can expect interactive demos, limited-edition merchandise, and social-media-driven contests.
One lucky fan will be selected for a hot-lap experience in a GT car, adding a real-world prize to the fan engagement plan.
The activation will not end at Road America. SRO America has noted that CrownCoins will carry its presence into the Indianapolis 8 Hour, set for October 16–19, 2025. Expect more in-person promotions and digital tie-ins as the season closes.
The aim is straightforward: connect motorsport fans with sweepstakes gaming in a way that feels natural, fun, and easy to try.
For SRO America, the deal adds a tech-savvy partner with broad online reach; for Crown Coins, it puts the brand in front of a large, passionate racing community during a marquee U.S. stop.
Why This Matters for Sweepstakes Players
For U.S. readers, it’s helpful to remember how sweepstakes casinos work. Platforms like CrownCoins use a dual-currency system: one coin type is for casual play, and the other (often called “Sweeps”) can be redeemed for prizes where allowed.
There are no traditional cash deposits or withdrawals; instead, players obtain virtual coins through bonuses or optional purchases, then play games across a large catalog. That model lets these sites operate in much of the country, though availability still depends on state rules.
Pairing that system with a live race weekend gives both newcomers and current players a reason to check in, try the new content, and engage with the brand offline.
From a racing angle, the tie-up could help bring younger and more digital-first fans to GT World Challenge America. If the GTWorld game mirrors the event with cars, tracks, or themed features, it may serve as a simple entry point for people who discover the series online first.
Meanwhile, on-site contests, creator appearances, and the headline hot-lap prize give long-time fans extra reasons to visit the paddock. In short, the partnership blends on-track action with accessible online play, aiming to keep the weekend lively for spectators and relevant for a national audience following along at home.
